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To start with, make sure you are a frequent flyer, and you do fly frequently: after all, if Iberia are going to upgrade anyone, they will upgrade those passengers who fly with them pretty regularly, and hence will enjoy the upgrade enough to put more business Iberia's way. Then if the flight is full in economy, and someone needs to be moved up, the check in staff will first look at Gold members, and then Silver level, and then at other Oneworld members at the equivalent levels (Emerald, and then Saphire). Another thing that Iberia look at is how much you paid for your ticket: it's much more likely to happen with a full fare ticket (although occasionally you can get lucky with a discounted economy ticket).
As always, my advice on dressing properly in the pages on how to get an upgrade applies.
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Air Nostrum ATR-72 at Madrid |
A major bug is that the website will not remember the language you visited it with. You will need to select the English and then the United Kingdom option each time.
US version: www.Iberia.com
UK version:
http://www.Iberia.com/gb
Alternate UK version:
http://www.Iberia.co.uk/qenglish/index.html
Onboard economy menu
Iberia Madrid lounges virtual tour